Tea show new kinetic energy and small pot of tea ideal
China's authentic tea industry has developed to this da […]
China's authentic tea industry has developed to this day. After a long period of development, there are many types of tea. Until the advent of small pots of tea, modern Chinese tea finally appeared in the 21st century. Du Guoying, who dared to innovate, spent four years to go Understand what is "tea", in addition to the old and new, the goal of the inspirational Du Guoying team is to make "small pot of tea" that can go abroad.
Tea has a long history of development in China, and since ancient times people have always given up on the love of tea. However, in 2017, the emergence of small pots of tea has reshaped the tea market ecology, allowing tea to meet people in a more advanced way. And how did Du Guoying behind the small pot of tea do all this? Du Guoying's contribution to the promotion of Chinese tea culture was at Tracker Innovation and the "2017 Tracker Innovation Conference and Annual Tracker Innovation Award" hosted by "Tracker Innovation" and "21st Century Business Review" At the awards ceremony, with the spirit of innovation and business philosophy, Xiaoguancha and its founder Du Guoying won the "Annual Consumer Upgrade Innovation Potential Award" and "Annual Innovation Leader Award". How did Du Guoying and his Xiaoguan tea use innovative thinking, Explore the story of making good Chinese tea to lift the veil. "Small pot of tea, masterpiece." In the dark forest of the tea industry, a modern tea brand was created from scratch, how did Du Guoying do it? Traditional The tea industry is considered to be the "dark forest"-earth, luxury, complexity, pricelessness, and no standards. People's general concept of tea is either cheap or profitable by fooling. The market makes tea chaotically complicated People often feel unpredictable when it comes to tea. Behind this complexity is the thinking mode of agricultural products and cultural products. When tea companies do not use branded, standardized modern consumption When the product logic goes into operation, information asymmetry will naturally appear. Du Guoying wants to use modern tea to change people's understanding of tea and break the inertia of the traditional tea industry. He feels that the responsibility of the brand is to understand and solve Consumer's pain point, "I can't just become a tea expert because I want to drink good tea. "Du Guoying took a sip of tea and slowly talked about the start of the small pot of tea." Everything has truth behind it. June 20, 2012. This is the beginning of a small pot of tea, and it is also his "going up the mountain" on his mission for the rest of his life. This is too deep for Du Guoying. Du Guoying and his team spent three and a half years traveling through all the core tea producing areas in China, clearing the three criteria for good tea: the rarity of the varieties of origin; the picking criteria; and the complexity of the post-production process. In the end, Du Guoying and his team found eight representatives of the eight famous teas. Eight masters, eight sets of pure and authentic handicraftsmanship. In the words of Wang Shunming, the inheritor of Wuyi Yancha Dahongpao production skills, there is no one to be neglected. With the help of teachers, Du Guoying skillfully completed standardization in one of the most difficult industries to standardize.
Small pots of tea are constantly being updated and become the true representatives of modern tea. It is expected that the small pot of tea will usher in a larger stage and receive more attention.